Twenty-five
years. Easy to say. For younger industry it is such as a lifetime. And,
for a fashion show, it is like a milestone. Barcelona Bridal Week
fulfill that quarter of a century this year; this edition will be held
in early May, and will do it with a renovation that already began last
year with more visibility, according to the changing times.As the readers of Textil Exprés know the set of International Noviaespaña (to be held from 8 to 10 May)
and Pasarela Gaudí Novias (from 5 to 8 of the same month, overlapping
on his last day with the first of the commercial fair), overall call
BBW, changed hands in late 2013, from private company that managed it
from the beginning to Fira Barcelona. Fira Barcelona started to bring it
on and managing everything.This
was the first change, but the way it was conducted over, somewhat
precipitated by circumstances at the time, it did not allow a full year
of reflection on the future he wanted to transmit to the fair. It would
be a path of continuity, since BBW was already a success story, but it
admitted delve into some lines, thanks to the technical resources
available to the Exhibition entity.This
year 2015, Fira announced that as it is the 25th edition of the
Barcelona Bridal Week will be the most international one, characterized
by the presence of the United States as guest country, a new program to
attract VIP buyers and special events to celebrate. BBW "build a bridge
between the United States and Europe to make Barcelona the world
capital of bridal fashion, gathering trends, designers, buyers and
retail from USA that will share backstage, catwalk and lounge with major
national brand of bridal sector that triumphs worldwide. "Another
change in this next issue is personal; with the relief of the former
president of the organizing committee, Raimon Bundó (which becomes
honorary president), by Marta Raich, head of the firm Novia d'Art,
Barcelona. Her company itself is an example of evolution in the
industry, with nearly fifty years of existence. It is a family business,
where the sister of Marta, Maria Teresa Raich, designs the collections
of the two lines of the house: Novia d'Art, sophisticated and entirely
domestic manufacture, and Fara Sposa, (Broadcasting and Party), more
youthful and casual, more affordable level and decentralized production
to adjust the price range.The
company is very exported nowadays, with the 75% of business in the
international market. "Barcelona Bridal Week has helped us a lot to this
external growth. We started exporting in 1980, and we have gone to work
in other countries, also exhibiting in shows such as Sposaitalia, but
the increasingly international nature of BBW has allowed us, for
example, to open the Russian market (although today it is not in its
best time) or make with contact Mexico or Korea. "The
work of the organizing committee with the Fair is fluid and productive.
"Our proposals have gone in the direction of providing facilities to
the buyer: find it easy to get to the fair, to have a good hotel offers with a reasonable price, and of course that our offer as a exhibitors is
sufficiently attractive. We are lucky that Barcelona has great power as
a city call. And in any case we want to settle the BBW as the first
European market benchmark in bridal fashion. I sincerely believe that we
are already one of the world's leading references, and we want to work
to increase this position further in this field trade shows ».
TEXTIL EXPRES - EDITION / 217 - FEBRUARY 2015